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Master Wellness is a health initiative group that challenges and assists their clients to live their best and longest lives. My idea started with the form of a ribbon, folded in such a way that the shapes of the letters M and W would be apparent. The ribbon being the universal symbol of awareness, and the color green being closely related to health, I felt this concept would be most appropriate in conveying what Master Wellness promotes; better health and a longer life. I also decided to use 'Master' in ways that would challenge all to excel in different aspects of overall health.
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